410.FIT

410.FIT

Enroll

Founding Athlete enrollment is open

Founding Athlete enrollment is open

Ordinary people.
Extraordinary fitness.
Team and habit science.

Ordinary people.
Extraordinary fitness.
Team and habit science.

Build balanced fitness with a small team and habits designed to last. Join 410.FIT before launch as a Founding Athlete—and get a head start with personalized pre-launch coaching.

Build balanced fitness with a small team and habits designed to last. Join 410.FIT before launch as a Founding Athlete—and get a head start with personalized pre-launch coaching.

Become a Founding Athlete

$300

12 months of access from app launch

Pre-launch

Start before the starting line.

  • Personalized pre-launch coaching to get a head start.

  • Exclusive Founding Athlete gear mailed free before launch (Canada and US only).

  • Opportunity to participate in pre-launch beta review and feedback.

App launch expected on or before January 31, 2027, with a latest launch date of February 28, 2027. If the app has not launched by February 28, 2027, you’ll receive a full refund.

Enroll

Continue to Stripe for secure pre-launch enrollment. Your 12 months of program access start on the day the app launches.

FOUR AREAS OF FITNESS

Four pillars. Your level 10.

Four pillars. Your level 10.

That’s the idea behind 410: four pillars, each with your own 10/10 aspiration. Not a universal score or guaranteed result—a vision for the life you want to live.

That’s the idea behind 410: four pillars, each with your own 10/10 aspiration. Not a universal score or guaranteed result—a vision for the life you want to live.

Cardio

Build the engine for energy, endurance, and everyday capacity.

Strength

Grow resilient muscle, confidence, and the ability to do hard things.

Fuel / Nutrition

Build food habits that support energy, recovery, and your body-composition goals. Start with meal planning or tracking.

Mobility

Keep your joints prepared, your movement options open, and training sustainable.

THE 410 METHOD

Habits. Teams. Strategy. Coach Caleb.

Habits. Teams. Strategy. Coach Caleb.

For the weeks when life gets complicated: people who help you return, small habits you can repeat, and a personal vision worth working toward.

For the weeks when life gets complicated: people who help you return, small habits you can repeat, and a personal vision worth working toward.

Train with a team

Teams of 8–12 bring encouragement and shared commitments. Join people you know or meet new teammates.

Build lasting habits

Use statements of intent, habit stacking, cues, and rewards. Habits become automatic and you become a new person.

Strategic fitness

Dial in your vision, goals, and the tactics that will get you there. Measurement drives learning and improvement.

Coach Caleb

Chat with Caleb to learn anything about fitness. He tracks your progress and helps every step of the way.

$300

12 months of access from app launch

Pre-launch

Start before the starting line.

  • Personalized pre-launch coaching to get a head start.

  • Exclusive Founding Athlete gear mailed free before launch (Canada and US only).

  • Opportunity to participate in pre-launch beta review and feedback.

App launch expected on or before January 31, 2027, with a latest launch date of February 28, 2027. If the app has not launched by February 28, 2027, you’ll receive a full refund.

Enroll

Continue to Stripe for secure pre-launch enrollment. Your 12 months of program access start on the day the app launches.

WEEKLY RHYTHM

A vision for your life. A plan for this week.

A vision for your life. A plan for this week.

Plan. Do + log. Connect. Review.

Measure the effort and the change. Different plans, shared momentum.

Be there from the beginning.

Be there from the beginning.

Join the 410.FIT Founding Athletes. Begin with pre-launch coaching, help shape what comes next, and get 12 months of program access from app launch.

Join the 410.FIT Founding Athletes. Begin with pre-launch coaching, help shape what comes next, and get 12 months of program access from app launch.

Become a Founding Athlete

Expected app launch: on or before January 31, 2027. Latest launch date: February 28, 2027. Full refunds if the app has not launched by February 28, 2027.